Franchise Support

UNIVERSITI MALAYSIA SABAH BG33303 PENGURUSAN PEMASARAN FRANCAIS Chapter 20 Summary find MATRIX NUMBER Safrina bte Ahmad Shah BB10110567 Julianne Wing BB10110274 Mohammad Harith b. Elias BB10110334 Norhanim bte Hj. Yasin BB10110442 Norhafizah bte Kasman BB10160784 Ching Siok Chun BB10110093 immunity sign Constructive underpin of right is important for stiff operation and oerall(a) conquest of the license schema. certification support of immunitys is important because it pull up stakes develop and fight down sufficient and improve parley skills mingled with the franchisee and franchisor.The franchise support attend allow foring ensure profitability, self-employment, nisus to be booming, opportunity for growth, and a success or failure story. Opportunity to earn profit is the study driving force for people to start a franchise traffic. Franchise advantage support encounter as an intermediaries in mingled with the franchisor and franchisee in providing genteel ness, suggestions to sustain strong sales and improve profit moulding to the franchise demarcation. Regarding the self-employment matter, this franchise support service exits methods, political platforms, and suggestions for change and assists in solving problem.In order to become successful in the franchise business, the franchise support ply should offer praise, encouragement, and instruction to the franchisee because earning in the overconfident milieu will ensure success to the franchised business. Franchise support services help franchise business to grow by introducing new harvest-tide and services, trade techniques, and c befully be after promotional campaign will help franchisees to happen a positive medical prognosis on the business and continue to look for alternating(a) to expand business and increase profit margin.The success or failure story of the franchise business is determined by the management team on how they manage their business properly. Getting the right employees with nifty discipline, big(a) good hospitality services, move arounding environment is comfort and relaxing, and others show that the franchise supports service assists them in order to brinytain the high standard of the franchise schema and vice versa. COMMUNICATION As we feel, discourse is very important factor in routine business activities.Communication involves individualistic or mathematical group in picky businesses. In franchising, a good chat process is very important for the franchisor and the franchisee. Information system that been utilize by franchise system should be clearly and easy to link with other puzzle out and decision making as well. The much sound the communication, the more(prenominal) effectual the supervision. There are approximately(prenominal) communication dicks that are typically been used to rejoin the information First is ring.It is highly effective rule of communication, because it is more sudden and engend er 2 trend communication. Teleph mavin contacts are important to keep the franchisee intercommunicate about the image and activities for parent company, to evaluate franchise performance of record and in any case to let the franchisee know what assistance to expect from the franchisor. Phone contact displace be set up in legion(predicate) ways, such as by planned telephone calls. These real(a)ly to develop inter resemblanceship between franchisor and franchisee in order to retain the support between them.Usually planned calls are to discuss the sales level, product and service support, promotional plans and excessively to raise any questions presumptuousness by the franchisee. Second are spontaneous telephone calls. It is actually to boost the morale and feelings of interdependence of the franchisee and the franchisor These gentle of calls actually terminate help the franchisor to understand the speedy concerns of the franchise, get a feel for the franchisees usual at titude over time and determine if in that respect is nything the parent company could or should be doing over and above the regular services its providing. While the ternion one is conference calls. These calls being conducted by contacting some(prenominal) franchisees at the same time. Letter or early phone contact should be prearranged to ensure the attending of franchisees within a district area or region. These calls usually to inform the franchisee about the modern plan of franchisor such as promotional activities, new product and services, and new contest or customer relation project.Another communication method is internet web localizes. It helps people to get connected with other people around the world. aforementioned(prenominal) goes to franchise, all business activities wad be conducted by means of internet such as processing orders from suppliers and pass on members and do promotion. For franchise, it can expand internet into intranet where it allows the franc hisees to entry their information system by using enigmatical password. By this way, franchisees can read the report and also any updated issues or activities allowd by the franchisor.Chat room is get adapted for them to do the conversation and discussion about genuine issues. Moreover, franchisor and franchisee also can work together through extranet, where they can make their order after appraise the suppliers products. Next is email. Email is more convenient to use in order to enthral any documents or messages to other functional members, suppliers, staffs, assorted companies, family member and also between franchisor and franchisee. This is because, email can save their costs and required less time compared to other communication methods.Through email, the messages can deliver faster to the other parties and also get their feedback. Moving on to the next communication tool is mail contacts. light contacts are mails that are in forms of news garner and activity reports t hat are distributed for the determination of providing instructions, supplying advertising, promoting materials and discussing any legal matters that arises. In other words, mail contacts communication are complete information that are resulted from conference calls, issues or questions raise by franchisee, spontaneous calls or suggestions for advertising promotions.These letters are sent by sales handler or the president of the franchise system all for the innovation of assuring a continuing support and service from the main office. Last but not least are escorts. Visits are one of the communication tools that come in the form of psycheal, support-service and instruction visits. ain visits are very important to a franchisee when it is curiously done by a representative of the main franchise family line office such as the president, vice president, franchising directors and many more.Personal visits can be cognise as an excellent public relations tool which is effective for solving and addressing problems that may arise from the company. Whereas for support-service visits, the purpose of these visits are for helping and aiding the franchisee in order to work out the problems in its operations by providing hints in relations with the rapid change in competitive conditions. As for culture visits, it is where visits are made by home office staffs that are involved in the preopening and gilded opening training of respective franchises solely for the purpose of the value of royalty fees being returned to the business.FRANCHISEE TRAINING To evolution a training operation involves ternary major actions by a franchisor designing and implementing a training unit or function, establishing a training location, and create the training program, including the philosophy, subscribeing and skills to be achieved and the methods to be used in providing the training. Usually a person who was in charge of training program has experience in each major function .There are deuce hypercritical requirements that must be met by anyone put in charge of a franchisee training program The person must have knowledgeable about effective training process and must have both(prenominal) depth and breadth of understanding of the operational ask and characteristics that will ensure success in the particular franchised business that necessary because necessitate to be able to incorporate into training program (1) production/operations methods of the franchised business, (2) accounting, trade and personnel practices and (3) effective methods of developing and maintaining reconstructive franchisor-franchisee relationship. learning function was important to doggedness and growth of the franchisee system, the transmit of training is part of the upper management of the organization. The centralize is the original location of the franchisor that can locate some everywhere or can locate regionally. precedent insurance company that provided located f or training program in their regional in military headquarters. Its because to resurrect their control of the training process and ensure continuity of subject matters to be presented.Training program usually will take at least five days long and may last for up to two months and vary considerably from one franchise system also provided that vary in aloofness, complexity, and subject matter. This training will teach the franchisees and other employees the skills necessary for them to more successful in this business. The objective for training is the skills to be learned, and the training methods to be utilized are conservatively put together. From the book or manuals the franchisees can learn the business rather than be taught.Franchisor also provided lectures, group discussions, situational problem analysis, and an independent, hands-on performance under the focal point of experienced trainers was the best business. Other than that the focus in this program is self-applicat ion through actual performance of operational required within the franchised system, whether the training takes place in a training center or on the job at the franchisees own franchised business. Three major component of franchisee training- ) Preopening Training ( Formal ) Preopening training was a first general franchisee training that we will explain. Usually preopening was the close to intensive training period. intimately franchised require one week or three hundred hours of opening training. For preopening the training will consists in classroom that embroil planning the franchised business, hiring, purchasing, merchandising, advertising, business management, cash and entry control, and production/operational methods.Franchisees have the opportunity to decent three and twelve or limited amount of franchisees to discuss their expectations, desires, strengths, and worries with other franchisees as the individually and together with anticipate running their own operation s. After graceful for the training franchisees will feel the advice was very stabilising in developing loyalty to the franchise system, creating individual within the franchise organization, and learning or meliorate skills of operations for the franchise.Manual for the operations usually include finance, operations, marketing, management, and service/production. Will include audio or impressiontapes, that can descriptions of all franchise operations and usually include operating procedures suggested or required by the franchisor. A manual was an important thing to both franchisor and franchisees because franchisor not only offers a training approach, but also affords protections incase any dispute or questions arises regarding correctness of methods used in training franchisees.But for franchisees, the information they need to know on order to function effectively within the business environment of the franchisor was in the manuals. Lastly, references was already provides to r efresh the memory or to solve some problem that arises during a workday. 2) Grand Opening Training ( On-site ) For the tremendous opening of a franchised business, most franchisor sent either the training manager or a member of the training unit to work with the new franchisee. Grand opening training consists of one to two weeks of in-depth work experience in which the trainer assists the franchisee with guanine opening of business.They are trains the staff in operating procedures associated with service/production, finance, marketing, and operation. The franchisor representative ofttimes girdle with the franchisee until the newly opened unit is running smoothly, which may take from several days to several weeks. The length of time can vary considerably as a result of the normal difficulties of any grand opening or because of unexpected problems or complexities. For the service-oriented businesses, franchisors provided between two and seven weeks from the time the training begins to the actual grand opening business.This period includes one to three weeks of intensive training at headquarters as well as one to three weeks on on-site training to prepare for forthcoming grand opening. At the time of grand opening, the franchisor representative sash with the new franchisee for the first full week of operation. In this way help both parties, franchisor and franchisee in builds a good business relationship, as the evidence of franchisor payload and as a return, hopefully earning loyalty, enthusiasm, and team character from the franchisee. ) Continuing Training Program ( Postopening ) Some franchisors provide training at quarterly, semi yearbook or annual meetings between the franchisor and franchisees. Others hold seminars on specific topics of current interest to franchisees as the need arises. Most of the matter or international franchise systems provide a regular schedule of training at their headquarters or at the site of the franchisee requesting the tr aining.The training is given(p) during the regular weekly or monthly visit by the field representative to the franchise site and addresses such areas as quality control, financial or accounting methods, advertising or marketing developments, or new methods, equipment, or products and services being introduced by franchisor. There are some franchisors are provided alter training and advice to some franchisees. In example, a franchisee who has a territory that appears ripe for expansion may stick training in location analysis, market analysis, charter negotiation and construction services.There are many franchising firms provide ongoing training to their franchisees and the employees of the franchisees. Ongoing training varies widely from franchisor to franchisor and from industry to industry. Regional and national meetings for franchisees are often loaded with training opportunities such as marketing updates, industry trends, new product and service developments, franchisor con stitution and procedure changes, or informal exchanges of ideas among franchisees themselves or between franchisors and franchisees. The most important role in the preservation of continued training is field representative.They often work directly with the franchisee at the business site, providing expert counsel, giving on-the-spot management and operational suggestions, providing instructional video or audio materials for the franchisee and employees and serving as a channel for sharing new ideas that a developing across the franchise system. Ongoing training is the basal method for most franchisors to initiate new products or services into the franchise system and also as the ideal vehicle for transferring the knowledge and skills required to keep the franchise system be more efficient.