Long Ridge Gliding Club Case Study

Long ridgeline Gliding corporation Long Ridge Gliding Club is a not profit establishment which is run by its members. Currently the parliamentary law has around 150 members who range for novice to the experts. The companionships also offers tally trajectorys to the member of the in the public eye(predicate) and then try to convince them to take up membership. The members have to help from each one other to get airborne. They also have to help the staff with attending to the day-to-day flyers.Throughout the whole stratum the essential tasks such as the maintaining the gliders, getting them out of the hangars, towing them to the launch points, staffing the winches, keeping the spry log, bringing vertebral column the gliders and providing look out cover is taken on a voluntary basis by the club members. At cartridge clips when the weather is not good the members may not get a flight at all. Due to the bad weather the members do not get enough flying period. The club chairma n is therefore under pressure to stop trial flights though they provide the club with tax revenue to finance its operations.Q1) Evaluate the service to the club members and casual flyers by completing a plank? autonomic nervous system The services that Long Ridge Gliding Club offers to the club members and casual flyers are mentioned in the table below Club Members Casual Flyers Products Membership Trial Flight Customers Accessibility Location General public Experience Product range Long duration Short duration varies Reliability Design Changes none Quality of service Deli very Drinks, food, accommodation and flying facilities Only flying facilities Quality Skill preventative Volume per service type 150 700Profit Margins High Low Q2) Chart the five surgical process objectives to show the differing expectations of club members and casual flyers and compare these with the actual service delivered. Ans Cost The cost incurred is constantly an important aspect for any organiz ation. It is same in typeface of Long Ridge Gliding Club also. The members pauperization the services at a price which covers the operating cost of the business and the casual flyers trust a lifetime experience at a cheap price. From what can see in the case Long Ridge Gliding Club is offering the services at cheap and reasonable prices. dependablenessz Dependability is another important factor. The casual flyers have lot of faith on the club as they ingest a dependable service. On the other hand the members dont get a flight on just about days and just have to help the casual flyers. Flexibility Flexibility is also very important. Everyone should be flexible enough to adjust to situations. Members wants the gliders readily available for them so that they can fly anytime of the day as per their wish and on the other hand the casual flyers want to fly after paying the charges of flying and enjoy the experience.So the members get to use the facilities of the club anytime they wan t to, while the casual flyers are one time users. However the club failed to satisfy their club members. Product quality Quality of a product is something which is looked very closely by the customers. plainly here in this case product quality is related to the safe of the gliders. The club provides well maintained gliders and winch machine for both the casual flyers and the members. Speed Speed in which the services are offered is also important.The casual flyers would obviously be excited of the experience and expect that they would be attended immediately while the members know they might have to wait for their chance to fly for long. But for the actual service the casual flyers have to wait for the members to be free to help them, while the members want to fly the gliders according to their wish. But the company here in this case has failed because most of the time they are busy in helping casual flyers to fly. 3.What advice would you give to the chairman? Ans Allow less calc ulate of Casual Flyers because the members are getting affected and they have to help them and also not get the time to fly, make permanent club members happy because the club generates maximum revenue from them when compared to casual flyers. Casual flyers essential pay more and must pay club members who are helping casual flyers because they are doing a lot of job and they need to get paid because they must make the members lose interest in the club.And also they can reduce the level of dissatisfaction. 1. Try to allow less number of Casual Flyers in the club. This would make the permanent club members happy. They have to keep in mind that the maximum share of the revenue is generated by the club members compared to Casual Flyers. 2. Increase the charges for casual flyers and pay the club members who are helping casual flyers to fly. This would help the club can reduce the level of dissatisfaction they are having due to absence of dedicated Gliders for them.